November 29, 2023

Alex o'Loughlin

My WordPress Blog

What makes Net Affinity a great place to work?

As a proudly qualified Terrific Spot To Function, we are happy when our personnel are content. With all of the adjustments we’ve absent via about the very last two and a half years, we have adapted the way we perform to mirror a much more fluid and adaptable company entire world. 

In celebration of Certification Country Working day – a world celebration of Certified wonderful workplaces – we sat down with Senior Marketing and advertising Strategist Susan Scott-Lennon for a chat about her encounter operating with Net Affinity.  

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How prolonged have you been performing for Web Affinity?

I have been operating with Net Affinity for over three yrs now, and I have to say, the time has totally flown! I’ve attained so considerably practical experience in individuals 3 decades and I adore working with my crew.

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My job has progressed over the several years and I like the combine of responsibilities I now have as it means no two times are the exact. I get the job done with hoteliers to establish and control their marketing campaigns with the intention of driving the most effective final results doable for them. I do a good deal of operate internally – I operate numerous of our webinars and trainings, and I also host our podcast – Marketing and advertising in the Early morning.

We begun Advertising in the Early morning back again in the depths of lockdown, so I have always recorded it remotely. I have the entire podcast recording equipment set up at my desk which constantly amuses guests to my home!

I just lately concluded up jogging the most up-to-date instalment of our Level Up teaching series (15 minute upskilling client-concentrated periods on several elements of Internet Affinity’s CMS). I’m a incredibly outgoing person, so I adore that I have been supported and inspired to create my conversation capabilities as significantly I have performed in excess of the last few many years. 

How have you identified operating remotely more than the last year and a 50 %?

Incredible. I experience with migraines, which could in some cases be agitated by the commute and the in some cases loud hustle and bustle of the office environment. Getting in a position to work from house has designed a enormous distinction to my wellbeing. I have a far more healthy work/everyday living harmony – though I do have to preserve tabs on myself to get right breaks during the working day, which Internet Affinity completely stimulate!

Doing the job from household enabled my partner and I to at last adopt a canine – something we had been wanting to do for decades. I think about myself pretty fortunate to be ready to get the job done from dwelling though also sustaining robust interactions with my colleagues.

How have Net Affinity supported you in your remote doing work journey?

Internet Affinity, like several other firms, experienced to massively pivot into a entirely distant performing plan as Covid-19 strike. Whilst in some ways the transition was challenging, it was also seamless. Our boss had our perform desks and screens delivered out to each individual of our residences so we did not have to get worried about any of the established-up logistics. We also have common test-ins with our team prospects who make absolutely sure we have all the assist we require to do our work opportunities as proficiently as feasible.

Are there any advertising and marketing developments that particularly curiosity you at this time?

Functioning in digital promoting usually means my career is consistently transforming – there are normally new platforms, campaigns, and methods of working to acquire into thing to consider – each day is a faculty working day. It is necessary that we, as the advertising and marketing crew, retain on top rated of creating industry developments and technologies so we’re normally giving the finest doable service to our purchasers.

In the course of the pandemic, we have noticed a continually solid functionality on the Google Hotel Ads platform, and I anticipate overall performance to strengthen even extra above the summer time months.

A huge space of worry for marketers at the minute is the impending shift to cookieless tracking, as it will basically modify how we will be ready to target and keep track of buyers on line. With browsers turning into additional privateness-pushed, acquiring a stable first celebration info technique in place will be crucial for your internet marketing results – so making your e mail knowledge foundation via Guide Generation strategies is a thing we are inserting a ton of concentrate on at the instant.